News: The North Face Parent Company To Buy Timberland For $2 Billion

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Reported by

"Timberland Co., a storied New England brand built on big yellow boots, is looking to sell the family-run business to the world’s largest apparel maker in hopes of expanding its presence worldwide.

The proposed $2 billion takeover by VF Corp. of North Carolina would bring Timberland — favored by eco-friendly, outdoorsy consumers — under the same roof as powerhouse brands such as North Face, Vans, and Wrangler.

VF says it wants to capitalize on Timberland’s momentum — which has picked up speed over the past year as it has intensely focused on footwear — and grow the company’s annual revenue 64 percent by 2015 to roughly $2.3 billion. Analysts said that under VF’s leadership, Timberland should be able to make its stores more profitable, improve its line of women’s clothing and accessories, and extend the brand across China and Europe."

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