November 23, 2011
Premier multimedia action sports brand Teton Gravity Research announces "La Familia", a select group of TGR's key athletes who will work closely with the brand on special projects. Accompanying this announcement is the drop of the brand's latest lifestyle apparel collection.
La Familia members include TGR athletes Sage Cattabriga-Alosa, Ian McIntosh, Dash Longe, Jeremy Jones, Ryland Bell, Dylan Hood, Nick Martini, Erik Roner and Dana Flahr.
"We've always treated everyone we film with as part of the TGR family in some way," says Steve Jones, TGR co-founder. "With La Familia, we've formalized relationships with some of our athletes in order to collaborate more effectively on upcoming work."
"I came up with TGR, and they've really supported me on a lot of different levels, from helping me take my skiing to new places, to working with my sponsors," adds Sage Cattabriga-Alosa. "La Familia reinforces the 'tight-loose' vibe we have."
As a brand, TGR is as much about the lifestyle the athletes and producers live as it is about the riding in the films. TGR's latest athlete-inspired lifestyle apparel collection celebrates the brand with a line of logo apparel and accessories, featuring original art created by TGR. All tees are made of organic cotton, and hoodies are made of an eco-blend. You can view the collection on TGR's online shop, where TGR's new film, One For The Road, is also available.
About Teton Gravity Research
One of the fastest growing brands in the action sports industry, TGR has produced 28 award-winning feature-length films, numerous television series for Showtime, NBC, Fox Sports, and Fuel TV, and is known for its cutting edge media and lifestyle clothing line. TGR is a proud member of 1% For The Planet and strongly believes in protecting the environment in which the team works and plays. Its website, tetongravity.com, is one of the leading online destinations and communities in the action sports industry.