From ESPN Snowboarding:
Kevin Jones and Willie McMillon are starting a snowboard company. You may have heard of the Jackson Hole, Wyoming-based company Bluebird Wax before, or seen the logo adorning the boards of Travis Rice, Nicolas Müller, John Jackson, Scotty Lago, Bryan Iguchi, Jamie Lynn, or a number of other, seemingly countless shreds.
Well, now Bluebird is going to make snowboards, too. Jones and McMillon will be the first two riders representing the board team. The "love over money" tattoos you see in the picture there are their contracts.