June 23rd, 2010
Story and photos: Seth Lightcap
2010 has already been a big year for Jones Snowboards. Our boards haven’t even hit the shops yet the buzz about our freeride specific designs has begun to grow deafening. No surprise all of you are excited though. We’re chomping and anxious to share what we have created, especially considering the amazing success our team found while testing the boards this season…
That would be Jones team rider Ralph Backstrom walking away with second place overall in the 2010 North Face Masters of Snowboarding series. Backstrom piloted the 161 Flagship to impressive results at all three contests including a 3rd at the first stop in Snowbird and a 2nd at the series finale in Kirkwood.
Mid-April, Backstrom stepped it up again at the King Of The Hill comp in Valdez, AK. He narrowly missed the podium taking home fourth amongst a stacked field. You can get a taste of the AK contest terrain he was riding in this POV edit:
Backstrom wasn’t the only Jones rider on the podium…
That would be Ryland Bell and his 164 Flagship taking home third place at the Squaw Valley stop of the Freeride World Tour in February. Bell also fared well in the North Face Masters series snagging fifth overall including second place at Snowbird and fifth place at Kirkwood. Check out his 2010 FWT line down Bungee Bowl at Squaw Valley:
Hopefully you’ve caught some of the “Deeper” reports that have been popping up in cyberspace this season – like this one on TWSNOW.com and this at ESPN Snowboarding. We really appreciate the response and support we’ve received about the Deeper project. Not to mention that the hard work feels all the more satisfying when you’re rewarded with stuff like this:
Those would be two pages from the new Frequency Mag. If you haven’t picked up a copy yet don’t sleep!
Frequency: The Snowboard Journal is always chock full of rad stories and photos and this issue is no exception. I am thrilled to have contributed three shots of Jones’ team riders in action, including this bottom image of Jones climbing the “Psycho Pinner” in the High Sierra. Ryland was featured with a cool article and image introducing him as well.